How to optimize your profile on LinkedIn® professional networking services

One of the most critical aspects of using social media as networking tools is your profile. You don’t want to make a generic profile. Instead, they should be specific about who you are, what you do, and your goals. To get the results you want, you especially need to optimize your LinkedIn® professional networking services profile. Here are some tips that work.

Optimize Your LinkedIn Profile

Optimize your profile for the job you want

Okay, understand that not everyone that uses LinkedIn® professional networking services needs a job, so you may want to instead optimize your profile based on your goals. If you’re a recruiter, it’s going to be far different than if you are a job seeker, a businessperson seeking clients, or a business owner networking for employees and contractors. Make it clear to whoever visits your profile what your goals and experience are.

Make sure you understand LinkedIn® etiquette—the do’s and don’ts

Create a company profile too

If you have a business that you own or are connected to, ensure it has its own profile too. Focus the company profile on your customers and employees. This will enable you to list openings and deliver educational materials more easily, and in a way that is branded to your business and not just you personally.

Choose the right headshot for your profile

When you upload your headshot, be sure to make it visible to everyone. Blocking people from seeing your profile and information is not the best use of LinkedIn. Use a professional headshot that shows you looking into the camera. People want to see your face and eyes. It builds trust.

Craft your headline and summary for your profile

After your picture, your headline and summary are the next things anyone checking out your profile will see. They must be targeted to the audience you want to build based on the future you want to have. If you are currently in customer service but are hoping to move to human resources, for example, they must be able to tell from your headline and summary.

List only relevant jobs and experience

Don’t list every single job you ever tried on your profile. Only list the jobs that are most relevant to the job that you want. Your experience being a farmhand in the summer may have taught you a lot of skills, but most employers will not see it as relevant if you’re trying to find a position as an accountant.

Include relevant skills for the position you want

When it comes to your skills, the same thing applies—only include those that are relevant to the position you want or the group you want to impress. The more targeted your profile is for what you want to do in the future, the more likely youíll connect with the right people.

Personalize your URL

You can also personalize your URL on LinkedIn® professional networking services. You can use your name if it’s not taken, but you can also use a word that says what you do or what you want to do to help you find the right opportunity.

Include relevant certifications

Include any courses you’ve taken as well as any relevant certifications in your profile. This helps to build your credibility. For example, if you took a course in a specialized CSM software and youíre now certified, or have other relevant experience to talk about, include that.

Ask for recommendations and endorsements

Once you add your past job experience, your skills, certifications, and courses or degrees, send messages to the right people who can vouch for those jobs and skills for you—think of past clients. Send a personalized note to them reminding them of what you did for them, with a link to your profile and where they can endorse you or recommend you.

LinkedIn® professional networking services is set up for your success. It is meant to be used to connect with other like-minded business professionals, and to learn about each other, to help each other, and to build a globally-inspired business.

Optimize Your LinkedIn Profile

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