When you first start out wanting to work from home and start your own business, it can be frightening and even seem impossible. It’s the old conundrum about how you can get experience without having experience. But, when you start an online business, you can make your own experience and prove your expertise with just a little work. Here are a few suggestions for how.
- Blog regularly toward your audience. Start a blog on your website and blog directly to your audience with many forms of content, discussing many issues that the audience has. It’s a great way to get traffic, but it’s also a great way to demonstrate expertise.
- Write a white paper, addressing how to solve a problem. A white paper is a long report that addresses a problem and then offers solutions to the problem. If you write a paper or two about individual pain points your audience has, you’ll be able to show your expertise even though you’re just starting out.
- Publish a book about your expertise. Writing a book and authorship is always a great way to show your expertise. Direct the book to your target audience and answer questions they may have. Address one problem and solve it and then youíll get more respect that you do know what you’re talking about.
- Offer checklists to your target audience. If you know the types of things that your audience has questions about, you can create helpful checklists, cheat sheets, or tip sheets that are available for download on your website.
- Participate in social groups. Social networks like LinkedIn, Facebook, and even forums and message boards are great places to answer other peopleís questions in a way that highlights your expertise.
Have you joined us in our Facebook group? We are a group of women with (or just starting!) online businesses who will be your biggest cheerleaders!
- Contribute to other sites and publications. Blogs, websites, newspapers, and magazines all want more content and will take well-written, expertly delivered articles. Some of these will even pay you for the content. Write originally for each and rely on your bio to send traffic your way.
- Get on a speaking circuit. Create a couple of presentations that you could easily turn into public speaking fodder. Practice by putting that information on video on your blog, YouTube, and other places that take video. Make a one-sheet, which offers your available topics, experience, links to videos for samples, your contact information, and possibly prices.
- Start a YouTube channel. Many people have become famous all because of YouTube. YouTube is a search engine and used by xxx monthly. Take advantage of this opportunity to demonstrate your expertise on the topics of interest for your ideal customer.
- Host a free webinar. Technology enables you to do a lot to spread the word about your knowledge and expertise. You can offer ‘how-to’ videos and tips to serve your audience, showcasing what you know. (Make the webinar evergreen, and you have a great lead-gen!)
These are only a few of the ways to show your expertise when first starting out don’t require you to have a huge client roster or following. Doing one (or some!) of these suggestions will help you gain a following, improve search engine optimization (SEO) and help you build the work-at-home business of your dreams.